Times of India “Write India Campaign”


In this current day and age the world wide web has unquestionably opened up new and exciting avenues for self development and advisor-ship for a broad spectrum of disciplines ranging from e-commerce to literature. The Times of India “Write India Campaign” launched in 2015 is one such mentoring initiative. This initiative attempts to identify and scrutinize the top undiscovered writers in the country and connects them to the established industry veterans such as Amish Tripathi, Anand Neelakantan, Ruskin Bond, Jeffrey Archer, Sudha Murty, Shobhaa De and the like. These veterans guide the budding talent into being improved authors.

The first season of this campaign was a huge success which led to the second season of “Write India” to continue. As it is the country’s biggest improving to write platform, it recieved a felicitous finale at The Times Lit Fest in Delhi on the 2nd of December 2018 with the launch of the Write India Book 2. This book consists the creative juices of 31 budding writers. The book launch saw the felicitation of top 10 winners by renowned writers like Manu Joseph, Amish Tripathi and Anand Neelakantan. One of the winning stories was also enacted by a theatre group known as Akshara Theatre.

The second season also saw participation from eminent authors like Anand Neelakantan, Ruskin Bond, Jeffrey Archer, Sudha Murty, Shobhaa De, Chitra Banerjee Divakaruni, Twinkle Khanna, Nikita Singh, Namita Gokhale and Manu Joseph. These famous authors motivated aspiring authors to bring out the best of their writings and the participants did just that.  
Between the two seasons, this platform received a staggering collection of 50,000 stories across various genres including thrillers, romance, mythology, and tragedy. Vinita Nangia, Director – Write India said that, “Write India has been an amazing and very satisfying journey over the last three years. The Times of India has associated with some of the country’s best authors who have generously written unique passages, gone through stories to select winners and also shared tips and advice with participants. The contest has unearthed some unique talent and not only given a platform to first time authors but also changed lives for many who have found a voice through this channel.

Amish Tripathi, Author of The Shiva trilogy and Ramchandra series remarked, “I was associated with Season 1 of Write India and it’s a delight to see it gain strength. I’ve read some of the stories of Season 2 and they are fantastic. I would like to congratulate The Times of India for building a platform for encouraging Indian writers “. 
Manu Joseph, Author of Serious Men and Miss Laila, Armed & Dangerous said “I like the fact that this contest does not try to define what is good writing it tries to establish the boundaries of the contest through the profile of the writer who is judging the contest. I think in that sense this is very unique “.
This initiative presents a golden opportunity for people who wish to take a chance and follow their dream of becoming a published author.